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Recreatex documentation

3. Link the kiosk application to Google Tag Manager

To establish the connection between your kiosk setup and Google Tag Manager complete the following steps:

  1. In F&B Manager, select the relevant kiosk setup (1) and go to Integrations > Analytics and marketing. Enter the container ID in the Google Tag Manager ID field (2).

    The Container ID (3) can be found in your Google Tag Manager account (for example, in the container overview).

    FnBManager_Integrations_AnalyticsMarketing_GTM10.png

  2. In Tag Manager, open the container and click Preview (1) in the top-right corner. Enter the URL (2) of your kiosk application and click Connect (3).

    FnBManager_Integrations_AnalyticsMarketing_GTM11.png

Once the connection is established, you can start interacting with the kiosk application:

FnBManager_Integrations_AnalyticsMarketing_GTM12.png

  • On the left side, you see all triggered events (1).

  • On the right side, under the Data Layer tab (2), you can view detailed information for each event, including all captured values (3).

    An overview of all events and values is available in the following table.

This information can be further processed by the analytical tool of your choice to provide valuable insights into customer behaviour.

Captured events and values

Data privacy and tracking

The Google Tag Manager (GTM) integration in the Vintia Order Kiosk and Order App is designed to send only anonymous, non-personal product interaction events.

No user identifiers, device identifiers, cookie IDs or other personal data are included in any GTM event. All events are purely transactional and cannot be linked to an individual user.

Event

Properties

start

Only the kiosk has extra properties

  • info

    • take-out

    • eat-in

view_item

  • id = article ID

  • name = article name

  • price = article price

  • quantity = article quantity

add_to_cart

  • id = article ID

  • name = article name

  • price = article price

  • quantity = quantity in the basket from this article

remove_from_cart

  • id = article ID

  • name = article name

  • price = article price

  • quantity = number of items removed

view_cart

  • total = total basket price

  • items = list of items with the following properties

    • id = article ID

    • name = article name

    • price = article price

    • quantity = quantity in the basket from this article

clear_cart

  • total = total basket price

  • items = list of items with the following properties

    • id = article ID

    • name = article name

    • price = article price

    • quantity = quantity in the basket from this article

begin_checkout

  • total = total basket price

  • items = list of items with the following properties

    • id = article ID

    • name = article name

    • price = article price

    • quantity = quantity in the basket from this article

purchase

  • total = total basket price

  • paymentType = “terminal” or “digitalwallet” (only in kiosk)

  • items = list of items with the following properties

    • id = article ID

    • name = article name

    • price = article price

    • quantity = quantity in the basket from this article

In this section: