Business Intelligence
Introduction
Business Intelligence is aimed at collecting and analysing information on customers (and their needs) and on general economic, technological and cultural trends, in order to get information (intelligence) that will help you make decisions.
The purpose of business intelligence is derived from the strategy: the company target or a mission statement. These can be short-term goals (for example quarterly figures for the stock market) or long-term goals (for example increasing the market share, creating value for shareholders, etc.).
In order to have good business intelligence, a number of steps have to be taken:
Collect data and save it in a database.
Analyse the collected data and transfer it into information that is useful for the management team.
Transform the information found into a format suited for presentation.