Note
We now use the recommended GA4 events. This way our data reaches Google Analytics without having to set up Google Tag Manager separately.
GA4 event | When the event is sent |
|---|---|
| When a user clicks on a certain offer. |
| When a user adds tickets to their cart. |
| When a user removes tickets from their cart. |
| When a user confirms their order. |
| When the payment step is completed. |
| When the payment has succeeded. |
| When a user cancels an order. |
| When a user views their cart. |
| When a user enters a valid discount code. |
| When a user is successfully logged in. |
| When a user signs up successfully. |